The challenge

An existing Bluetel client, energy supplier Ecotricity was seeking to grow new customer accounts through third-parties, specifically the price comparison websites Uswitch and MoneySupermarket.

It was a strategic move, targeting a significant increase in outreach and visibility through integration, rather than extensive media and advertising spend.

In technical terms, it meant signing up customers without user interaction, a journey which could only previously have been completed through a complex multi-page form hosted by the client.

The response

Bluetel implemented dual integrations, enabling Ecotricity to offer tariffs on both comparison sites, in a fully automated journey based on data received from third-party APIs.

The first integration takes requests as-and-when they’re processed, the second queries them to a regular schedule.

Both were written in a secure, stable and scalable manner, capable of supporting multiple third-party sites from the get-go.

The outcome

For the customer, the journey to buy is now complete in less than a minute. Successful applications trigger enrolment with Ecotricity’s industry integrations, while failed cases lead to the relevant Salesforce objects being created for manual processing.

With two already complete, plans are now in place for a third price comparison site integration.

The boost

By the time the first integration was completed, we had already considered re-use and were able to deliver the second in a fraction of the time.